It has been a long while since I’ve shared my thoughts with you, and that deserves some explanation. The last year has brought some significant shifts in my private life. Something had to give. I hope you have enjoyed scouring the archives in the meantime.
Without making any promises about the regularity of future posts, I want to share some ideas that helped me keep my business growing while dealing with the heavier stuff behind the scenes. No one is immune to change, whether to their health, relationships, or goals. You have to learn to manage them—wanted or not.
1. Systems and routines minimize the energy you must spend on your business and allow you to maintain some semblance of continuity. You should decide in advance which systems are essential, and which can be let go temporarily.
I suggest keeping a bare-bones social media presence alive, a daily industry news habit, and the administrative and production tasks that regular client work demands. Everything else—seeking out lots of new business, building fun marketing campaigns, planning world domination—can probably slip a little without harming your business. Look at your own data and make the call. Think of it as part of your emergency preparedness plan.
2. A wise person once told me, “Relax. This will not be the biggest growth period in your business history, and that’s OK. That can come later. Probably sooner than you expect.” Don’t force it. Accept that the present will become the past, quickly.
3. Maintain relationships with your core group of colleagues. You don’t need to broadcast your troubles to the world, but do let some key people know why you are scaling back temporarily. Camaraderie works!
These three pieces of advice served me well in the last year. I gave a successful presentation to a welcoming group of colleagues in Chicago, joined a great group of local businesspeople in my local Chamber of Commerce, and signed on as translator of a book (much sooner than I anticipated in my 10-year plan). Hopefully, this advice helps you, too.
If you have any thoughts or tips to add about freelancing during rocky times, let us know in the comments.