Holiday season is officially upon us!
Consider this a PSA: I’m not one to dictate to anyone how to conduct business (there’s more than one way, after all!), but you should seriously consider using this opportunity to thank those who help you pay your bills by paying theirs. Meaning, your clients.
If you have something against holiday cards, send New Year greetings. If you have something against that, pick another point in the year that will be your thank-you time. Even if you have hundreds of clients, you can keep your costs low while making a big impact. Pick up the pen, put it to some stationery, and write “thanks!”
Think about it: when’s the last time you received something other than a bill or unsolicited marketing junk at your business address? Most likely, it’s been months. Another question: aren’t we translators ultimately in the business of communication?
Take a moment now to put a smile on the face of your clients by demonstrating your ability to communicate gratitude. Don’t sell, don’t write about new business, don’t schmooze. Just say thank you. The rewards will come. Not that they’re the point.
Warmth and rest to you this winter season!